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by Walravens, Hartmut
Innovative ideas are never easily accepted. Due to the electronic revolution of the information supply new management tools and infrastructures were required. The as simple as brilliant tool the ISBN which assigns each book
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Electrostatic Phenomena on Planetary Surfaces
by Carlos I Calle
The diverse planetary environments in the solar system react in somewhat different ways to the encompassing influence of the Sun. These different interactions define the electrostatic phenomena that take place on and near planetary surfaces. The desire to understand the electrostatic environments of planetary surfaces goes beyond scientific inquiry. These environments have enormous implications for both human and robotic exploration of the solar system.
This book describes in some detail what is known about the electrostatic environment of the solar system from early and current experiments on Earth as well as what is being learned from the instrumentation on the space exploration missions (NASA, European Space Agency, and the Japanese Space Agency) of the last few decades. It begins with a brief review of the basic principles of electrostatics.
Handbook of Research on Narrative Advertising
by Yilmaz, Recep
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media.
The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
The Concept of Utopia
by Ruth Levitas
“This book, central to the constitution of utopian studies as a field, argues for a structural pluralism in which, according to the social constructions of desire in specific historical periods, the three components of form, content, and function are combined in distinct and historically unique ways.”
Professor Fredric Jameson, Department of Comparative Literature, Duke University
“Writing with clarity and grace, Levitas offers a sustained, intelligent, and critical examination of major definitions of utopia, addressing a range of recurring issues that trouble most attempts at definition. This is a strong and significant book, a far-ranging, insightful, and incisive exploration of the concept of utopia.”
Professor Peter Stillman, Political Science Department, Vassar College
“Levitas, in her lucid and excellent book, supplies a state-of-the-art discussion of definitional debates in the field of utopian studies. The Concept of Utopia will be of extraordinary value to anyone who teaches utopian thought.”
Dr Richard Gunn, School of Social and Political Science, University of Edinburgh
“As Levitas acknowledges, the publication date of the first edition of her classic work was inauspicious. Momentous changes were to usher in a near-consensus that we had reached the `end of history’ and that capitalism was `the only game in town.’ What place could be left for utopia? Twenty years later, how different things look. A neo-liberal capitalist juggernaut is out of control, threatening ecological disaster and offering only global inequalities, dislocations, and conflicts. To the re-emergent claim that `another world is possible’ it can be added that another world is necessary. The republication of Levitas’s classic work of recovery, analysis, and advocacy of utopia is entirely auspicious.” Professor Ted Benton, Department of Sociology, University of Essex