List of Dummies Asda E-book

Free Download Business & Economics, Law, Political Science ebook, John Wiley & Sons, Clive Rich.

Law for Small Business For Dummies – UK
by Clive Rich

Your own in-house legal advisor—at a fraction of the cost

Written in plain-English for business people without any legal training, Law For Small Business For Dummies covers everything you need to be aware of regarding the law when you’re starting and running your own business. Cutting through the jargon that can make even the pros scratch their heads, this book quickly gets you up-to-speed on the key areas of business law, including contracts, websites, intellectual property, data protection and partnership agreements. Plus, you’ll find out how small business law applies to advertising and marketing, confidentiality agreements, the sale and supply of goods (including e-commerce), negligence and product liability.

There were 526,000 new businesses registered in the UK in 2013—and, at some point, all of them will be faced with legal risks that could make the difference between success and failure. One claim could wipe out a fledgling business’ profits, and hit even big businesses harder than they could ever imagine. If you’re the owner of a new business and need to get a handle on the ins and outs of small business law—and don’t have the budget to employ an in-house legal advisor—this trusted, approachable guide is your answer.

  • Covers the laws surrounding the most common risks small businesses face
  • Addresses how to deal with legal issues before a potentially costly dispute arises
  • Provides access to handy sample contract templates on Dummies.com
  • Serves as your own in-house legal advisor—at a fraction of the cost

If you’re an existing business owner or an aspiring entrepreneur thinking about starting your own business, Law For Small Business For Dummies gives you answers to questions you didn’t even know to ask!


Marketing For Dummies
by Gregory Brooks, Ruth Mortimer, Craig Smith, Alexander Hiam

Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain.

This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales.

Discover how to:

  • Understand the basics of effective marketing
  • Research customers, competitors and industry
  • Create a compelling marketing strategy
  • Increase consumer awareness
  • Satisfy clients’ needs and boost sales

Investing for Dummies
by Tony Levene

Build an investment portfolio and watch your returns multiply

Investing can be one of the quickest ways to make money, but if you think investing is only for the super-rich, think again. Whether you want to invest in shares, property, bonds or other assets, this friendly guide enables you to make sound and sensible investment choices, whatever your budget.

So if you’re looking to get a first foot on the ladder or want to add to a brimming portfolio, this updated edition provides you with the expert advice you need to make successful investments.

  • Get started – take your first steps on the money trail with some investment basics

  • Build your portfolio – follow expert advice on investment options

  • Invest wisely – find out how to minimise the risk of investment gambles

  • Look ahead – examine the markets to decide which investment will net you a fortune in the year ahead

  • Broaden your horizons – start looking further afield and get the lowdown on more exotic investments

Open the book and find:

  • How to square off risks with returns

  • A step-by-step breakdown on how the stock market works

  • Techniques for examining investment-linked insurance plans

  • Advice on choosing an independent financial advisor

  • Why investing in your pension is so important

  • A guide to banking on bonds

  • Guidance on coping with the fall-out of the financial crisis

  • Ways to analyse stock-market-quoted companies


Marketing For Dummies
by Ruth Mortimer, Gregory Brooks, Craig Smith, Alexander Hiam

Smart marketing techniques to get your business noticed.

Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you’ll be creating a buzz and increasing profits in no time.


UKCAT For Dummies
by Chris Chopdar, Neel Burton

Fully updated to include the review materials and practice you need for the new Situational Judgment Test

The expert advice, instruction, review and practice students need to score high on the UKCAT. If you’re planning on applying to medical or dental school, the new edition of UKAT For Dummies provides a proven formula for success. It’s packed with practice questions, in-depth answers, and strategies and tips for scoring well on each of the test sections, including the Situational Judgment Test and the new question types introduced for the Verbal Reasoning and Abstract Reasoning test sections.


Economics For Dummies
by Peter Antonioni, Sean Masaki Flynn

Untangle the jargon and understand how you’re involved in everyday economics

If you want to get to grips with the basics of economics and understand a subject that affects British citizens on a daily basis, then look no further than Economics For Dummies. This easy to understand guide takes you through the world of economics from understanding micro- and macroeconomics to demystifying complex topics such as capitalism and recession.

This updated edition walks you through the history, principles and theories of economics as well as breaking down all the complicated terminology, leaving you clued up on economics in no time.

  • Getting to grips – explore the science of economics and how people deal with scarcity

  • Keeping an eye on it – learn all about macroeconomics and how economists keep track of everything

  • Watch patterns emerge – understand why monitoring consumer behaviour is vital and all you need to know about microeconomics

  • Your recession guide – expert advice on recessions and a detailed look at why they occur

Open the book and find:

  • Why you should care about economics and how it affects you

  • Tools to help you understand a recession

  • A guide to seductive economic fallacies

  • All you need to know on monetary and fiscal policies

  • How supply and demand can be made easy

  • Why it’s vital to track consumer choices

  • An in-depth look at a profit-maximising firm and the core of capitalism

  • Guidance on property rights and wrongs

Learn to:

  • Look through economic history and spot the trends

  • Understand micro- and macroeconomics

  • Get to grips with consumer behaviour and its influence on the economy

  • Spot the signs of a recession and see how economic decisions affect you


Business Networking For Dummies
by Stefan Thomas

Grow your business, build your career, find more customers, and build a valuable support network of likeminded business people.

Networking is a crucial skill for all professionals and business owners. Quite simply, it’s a fast and effective way to build your business or career – and excellent networking skills will set you apart from the competition. Business Networking For Dummiesshows you how to get the most out of networking – both online and offline.

With Business Networking For Dummies,you’ll learn to:

  • Use business networking to grow and develop your business
  • Find the right platform or platforms to build your own network and ‘assemble your crowd’
  • Pitch yourself and your business with confidence
  • Get the most out of face-to-face networking events – including valuable tips on presentation skills and sound bites!
  • Join up your ‘real life’ and online networking
  • Measure your networking success
  • Follow up with new contacts successfully

“This is a cornerstone book for anyone involved in running a smaller business and wishing to deploy networking as an enquiry source. It is clear, concise and provides a complete education for succeeding in, what is for some, a difficult environment.”
Ben Kench, Leading UK sales trainer and business growth specialist

“I’ve read this entire book from start to finish and so should you because, when you know what you’re doing, business networking does work, and by following the blueprint that Stef has set down for you: first you’ll learn, then you’ll earn.
Brad Burton, Managing Director, 4Networking Ltd.


Dreams for Dummies
by Penney Peirce

What do dreams mean? Where do they come from? Why do they occur? Dreams For Dummies® examines these fascinating questions and provides clear answers and insight into the topic. You will increase your dream recall, learn different ways to keep a dream journal, discover where dream content comes from, and more — all in one easy-to-understand reference guide. A dream interpretation checklist and dictionary of symbols gives you the tools to analyze their dreams and apply that understanding to your waking life, leading to reduced stress and greater creative capacity. Dreams For Dummies® will help you wake up to the fun and easy way to get the most out of their dreams!